Customer Journeys for B2B Enterprises

Identify and target your audience using marketing personas and the buyer journey, turning prospects from leads to sales.

Ratings: 4.49 / 5.00


Are you ready to become a marketing rockstar?

Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.

This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter--your customers.

What You Will Learn!

  • Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.
  • Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.
  • Speak fluidly about how to turn leads into sales.

Who Should Attend!

  • This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.