How To Start A Record Label - Complete Quick Start Guide
Your mission - should you choose to accept it - is to build a record label in 5 weeks or less!
Description
The '5 Week Record Label Builder' is a online program for artists or managers that want to rapidly build their own music releasing machine.
What’s in the Program?
Here is a breakdown of what you will achieve with each module and what each one is about.
Week 1: Foundations
Growth Mindset
Learn how to harness the power of a growth mindset so you can get anything done.
Pomodoro Technique
Learn a powerful technique you can use every day that will guarantee you'll complete any goal you set for yourself.
Choose a Record Label Name
In this lesson, we follow tried and tested methods to find your ideal record label name that’s unique and individual to your own brand. Learn how to brainstorm for an original name and narrow it down to a winner. We run over the websites you can use to check that it is available, plus tips & tricks for using names where similar names are already in use.
System Structure
We will give you a file system that industry professionals use as the backbone of their label, so you can be sure you're organised and have all your essential assets accessible in one place.
Week 2: Planning and Branding
Write your Business Plan
Save time by downloading the business plan template and creating and tailoring a plan that any music distributor or bank manager would back.
Online Branding
Create a brand that identifies what you stand for and that music fans will fall in love with.
Design Tools and Assets
Save hours of design time by learning how to tap into thousands of digital assets to create your own original artwork that stands out from the crowd.
Week 3: Building
Designing your Record Label Logo
In this lesson, we look at the three options available to create your logo, the budget ranges, and the design process when using a professional or freelancer.
Create with 'Free Logo Design'
Learn how to get a logo made quickly that will look great on your website, artwork, and merchandise with a free logo making app.
Create Teaser Video
Master Adobe Spark in 60 mins to create animated social post, so you can create eye-catching videos to build hype for your new record label.
Build A Website in 60 mins
Build a website as an online home base for your record label so you can sell music and merchandise directly to fans as you grow.
Socials
In this lesson, we sign up to each of the social media platforms and learn tips & tricks to create names that haven’t already been taken across each channel.
Week 4: Distribution
Get Distribution
Find a music distributor that will work with you, so you're confident your fans can listen to your music on all their favourite platforms.
Email Marketing System
Create personal and professional emails using the pre-made email templates, saving hours of time so you can focus on getting your press release to blogs and publications to be published.
Email Marketing Account System Setup
We will go through the steps to set up and account with Send in Blue, import a contact list and create your first email template.
Create Email Marketing Sequence
We will go through the steps to set up an email sequence automation for your record label signups with Send in Blue.
Create Sign-up Form for the Website
In this lesson, we will go through the steps to create a signup form and embed this on a website with Send in Blue.
Week 5: Releases and Marketing
Music Release Strategy
Download release schedule templates, so you're organised and can ensure you have a stress-free music release.
Create Music Release Schedule
We will look at how to create your release schedule with a simple Google calendar and the Release Schedule Checklist.
Music Marketing Assets
We look at the different types of assets you can create to ensure your music will be promoted across blogs, social media and to your fans.
Within each section there are handy videos explaining each step, along with exclusive downloadable resources such as templates, checklists and worksheets.
What You Will Learn!
- How to build a record label in five weeks.
- Week One : Foundations, Business Plan Completion, Label File Structure Setup
- Week Two: Branding, Record Label Name, Design Tools
- Week Three: Building, Logo made, Creating Teaser Trailers, Website Creation, Social Media
- Week Four: Distribution, Email Marketing System, Growing Mailing List
- Week Five: Music Releases, Music Marketing
Who Should Attend!
- Artists, producers or DJ's who want to run their own artist-led record labels.
- Managers that are tasked with setting up a label for their artists.
- Existing label managers looking to streamline their label and bring more activities in-house.