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What is Social?

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want...

Viral Marketing and How to Craft Contagious Content

Ever wondered why some things become popular, and other don't? Why some products become hits while o...

Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Market...

The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have t...

Sport Sponsorship. Let them Play

Are you interested in sport sponsorship? Would you like to understand which actors participate in sp...

Social Media and Digital Marketing Fundamentals

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission i...

Satisfaction Guaranteed: Develop Customer Loyalty Online

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final cours...

Retail Marketing Strategy

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' e...

Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an...

Product Management Essentials

Product management is one of the fastest growing and most lucrative jobs available today. Companies...

Principles of Public Relations

In this course, learners are exposed to an overview of public relations principles and theories rele...

Pricing Strategy in Practice

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a...

Patrocinio Deportivo

¿Te interesa el patrocinio deportivo? ¿Quieres entender qué actores participan en el patrocinio depo...

Optimizing a Website for Google Search

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your...

New Technologies for Business Leaders

This introductory course is developed for high level business people (and those on their way) who wa...

Measure and Optimize Social Media Marketing Campaigns

This course provides you with the skills to optimize your social media marketing efforts. Learn to e...

Marketing Digital

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso v...

Marketing Analytics Foundation

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketi...

Marketing Analytics

Organizations large and small are inundated with data about consumer choices. But that wealth of inf...

Market Research and Consumer Behavior

Your marketing quest begins here! The first course in this specialization lays the neccessary ground...