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What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want...
Viral Marketing and How to Craft Contagious Content
Ever wondered why some things become popular, and other don't? Why some products become hits while o...
Think Outside the Inbox: Email Marketing
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Market...
The fundamentals of hotel distribution
In today’s hotel sector an increasingly complex network of traditional and web based channels have t...
Sport Sponsorship. Let them Play
Are you interested in sport sponsorship? Would you like to understand which actors participate in sp...
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission i...
Satisfaction Guaranteed: Develop Customer Loyalty Online
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final cours...
Retail Marketing Strategy
Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' e...
Quantitative Research
In this course, you will obtain some insights about marketing to help determine whether there is an...
Product Management Essentials
Product management is one of the fastest growing and most lucrative jobs available today. Companies...
Principles of Public Relations
In this course, learners are exposed to an overview of public relations principles and theories rele...
Pricing Strategy in Practice
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a...
Patrocinio Deportivo
¿Te interesa el patrocinio deportivo? ¿Quieres entender qué actores participan en el patrocinio depo...
Optimizing a Website for Google Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your...
New Technologies for Business Leaders
This introductory course is developed for high level business people (and those on their way) who wa...
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to e...
Marketing Digital
Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso v...
Marketing Analytics Foundation
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketi...
Marketing Analytics
Organizations large and small are inundated with data about consumer choices. But that wealth of inf...
Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary ground...