NEW: How-to Create a Marketing Strategy to Scale Performance

A practical step-by-step guide on how to build and implement a scale-fit marketing strategy

Ratings: 4.00 / 5.00




Description

After 15 years, the thrill of seeing a company scale doesn't get old. In this training, I share the marketing fundamentals that have helped me over the years reach marketing targets, deliver business results, and support companies on their scale journey.


This 70-minute course will cover the following areas:


  1. Marketing Strategy

    • Formula for sustainable scalability

    • What makes up a scale-fit marketing strategy. Covering four fundamental areas to gear you up for scale

    • Audience segments that will scale your marketing performance - FREE template


  2. Master Plan

    • Brand Interaction Map - FREE template

    • Ultimate channel audit checklist

    • Channel approach plan


  3. Multi-channel Tactics

    • Turning strategy into tactics that deliver

    • Marketing Plan Template - FREE template

    • Case studies taking business objectives through to marketing tactics

Packed with case studies, diagrams, and a step-by-step walk-through, by the end of this training you should be well equipped to build, implement and measure a marketing strategy that's fit for scale.


What you’ll learn

  • Ways to use internal and external data to identify and solidify your market position

  • How to control marketing activity across multiple channels and be confident measuring success

  • Make channels work harder - how to integrate, repurpose, automate activity to boost results

  • Understand the fundamentals of turning strategy into tactics

  • Learn to utilise a marketing plan that focuses activity on targets (template included)

Who this course is for:

  • marketing managers

  • marketing executives

  • marketing professionals

What You Will Learn!

  • Scale your marketing performance with this stress-free scale-fit marketing strategy
  • FREE templates included to help you organise your marketing hustle as you scale
  • Ultimate channel audit checklist!
  • Turn strategy into tactics that deliver EVERY TIME!
  • Forecast your growth with a MASTER PLAN - FREE Template Included

Who Should Attend!

  • marketing managers
  • marketing executives
  • marketing professionals