Google Analytics Advanced Training - Master Google Analytics

Advanced Google Analytics Mastery - Advanced Features, Tracking, Reports and Analysis & Overview of Google Tag Manager

Ratings: 4.64 / 5.00




Description

Google Analytics has a lot to offer than what's available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.

What You will learn

  1. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account

    1. Metrics and Dimensions

    2. Creating Goals

  3. Campaign Tracking

  4. Segmentation

  5. Attributions

  6. Secondary Dimensions

  7. Overview of Google Tag Manager and how to use it for some advanced tracking

  8. Track Events in Google Analytics (non-page view actions)  - Learn example of YouTube video tracking with Google Tag Manager

  9. Cross-Device user tracking

  10. Custom Dimensions

  11. Import offline data such as CRM data into Google Analytics

  12. Calculated Metrics

  13. Custom Metrics

  14. Sub-Domain Tracking - Using Universal Analytics and Google Tag Manager

  15. Cross-Domain Tracking - Using Universal Analytics and Google Tag Manager.

  16. Content Grouping

  17. Alerts and Annotations


This course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports.

This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager.

I have worked with Google Analytics since it's the first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.

This course applies to everybody from individuals running their blogs to people working in corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and the marketing side of the business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.

I have engineering degrees and an MBA.


What You Will Learn!

  • Advanced concepts in Google Analytics
  • Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
  • Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
  • Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting
  • Segment your user base
  • Learn about attribution models
  • Use Secondary dimensions
  • Effectively track campaigns
  • Add Customer Dimensions to enhance reporting
  • Sub-Domain and Cross Domain tracking
  • Google Tag Manager overview for advanced tracking

Who Should Attend!

  • Web Analysts
  • Digital Analysts
  • Social Media Analysts
  • Small business owners
  • Digital Marketers