Amazon PPC Business Manager in Urdu
A transformative journey and a different perspective of Amazon's advertising integrated with business management
Description
In this Amazon PPC Business Manager course, we dive deep into the world of Amazon PPC advertising while integrating essential business management skills and a strategic financial perspective. This comprehensive program is designed for students eager to elevate their PPC management skills and gain a comprehensive understanding of how PPC fits into the broader landscape of e-commerce.
In this course, you'll embark on a transformative journey and a different perspective of Amazon's advertising ecosystem and you may need to Un-Learn and Re-Learn many of the concepts. But this course isn't just about managing ads; it's about crafting a strategic approach that aligns PPC goals with larger business objectives.
You'll learn how to seamlessly integrate PPC into your overall business strategy, allocating budgets strategically and optimizing campaigns for maximum impact. Through a strategic financial lens, you'll gain insights into key PPC metrics such as ACoS, ROI, and ROAS, along with methods for benchmarking and scalability for market share capitalization, enabling you to assess campaign profitability and make informed decisions to drive your business forward.
By completing this course, you'll emerge with the expertise to not only manage effective Amazon PPC campaigns but also integrate them seamlessly into your broader business strategy.
What You Will Learn!
- Understanding the purpose of Advertisement and its Modes and effect on Subconcious
- Amazon Vision Statement & its impact on algorithm and product discoverability
- Interpretation of the Key Performance Indicator of Amazon PPC
- Understanding the Advertising Funnel
- How a Keyword's Origin and its Relationship with Probability, Search Volume, Relevancy and Keywords Lenght
- Understanding the relation of PPC to the ultimate objective, Net Profit
- Driving factors of Revenue & Cost
- Driving Factors of Ranking and Conversion
- Factors to be considered for an Offer & Visibility
- Retail Readiness via Competition Scorecard & Estimation of the Conversion Probability Based on the Offer
- Conventional method of PPC budget calculation
- Understanding the realistic PPC Budget Equation
- Utility of Product Opportunity Explorer and understanding the available data points
- Interpretation of Search Conversion Rate & Computation of the Overall Market size of Niche
- Interpretation of Data Points available in Top Search Term
- Understanding the benchmark to Rank on a particular Keyword and the number of Orders required
- Determining the expected Conversion Rate of New Launch using the Competition Score - Method 1
- What should be the Expected Cost per Click for PPC Budget computation?
- How to prioritize keywords for targeting in a limited PPC Budget for allocation
- Understanding the variables impacting the future Sales projections
- Determining the expected trend and fluctuation of demand in the foreseeable future
- How to determine the determine number of Returns & Calculating the cost of each Order Return from Customer
- What is the PPC Sales Forecast equation?
- Calculation of the expected number of orders in the Sales Forecast
- How to deal with expected losses in the Sales Forecast?
- Actual v/s Forecasted results comparison. Case Study
- Brief discussion on how to setup a Business Plan and information should be included
- Tracking relevant KPIs of the launch through Rank Tracker
- Determining the expected Conversion Rate of New Launch using the Product Opportunity Explorer - Method 2
- Understanding the Objective of PPC Campaigns and appropriate strategies to achieve those objectives
- The impact of Bidding Strategies on PPC Campaigns
- How Bids work and understanding the Auction and Second Price Auction Rule
- Strategies and objective of campaign for a Newly Launch Product
- Strategies using Sponsored Product, Brands and Display campaigns
- What is Keyword Performance Matrix and its utility for PPC Audit
- 3 Layer detailed PPC Audit using Objectives, Keyword Performance Matrix and Duplications
- Understanding the 80/20 Rule
- Understanding and interpretation of results of PPC Audit
- Prioritize and Isolated Targeting of Star & Question Mark Keywords
- When to add Keywords in Negative Targeting?
- Analysis of Prime Day's Purchase behavior and appropriate Strategies
- Understanding the Bid Sensitivity Method and its application for PPC Optimization
- Use of Match Type Migration for Optimization
- Funneling Keywords for Scalability and Expansion
- Placement Optimization via Bulk File
- What is Search Query Performance and its utilization
- Understanding Benchmarking and determine benchmarks for PPC Audit KPIs using Search Query Performance
- Scalability and finding new or under utilized Opportunities using Search Query Performance
- Scalability and finding new or under utilized Opportunities using a Traffic Tracker based on Top Search Terms
- Determining Buying behaviour and the use of Day Parting
- Inventory Management and Planning via Inventory Replenishment Calculator
- Understanding of Cashflows and Cashflow Management
- Discussion on Fundamentals of PPC Dashboard Development & Structuring
- Brief Discussion on Variance Analysis, Ethical Practices & Team Management
Who Should Attend!
- Beginner Amazon FBA Virtual Assistant or Sellers
- All level of Amazon FBA PPC / Advertisement Managers