An Introduction to Design Thinking

A Universal Approach to Complex Problem Solving

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Description

Design Thinking is an iterative process that seeks to understand the user, challenge assumptions, and define problems in a manner that identifies alternative strategies and solutions that may not be readily apparent. Design Thinking is also a mindset--a way of see the world around you--that uses a human-centric approach to solving problems.

In this class "An Introduction to Design Thinking", you will learn:

  • The 5-step approach to problem solving originally developed at Stanford's Hasso Plattner Institute of Design

  • Strategies for using the five steps (Empathize, Define, Ideate, Prototype, and Test)

  • The three major design constraints--Desirability, Feasibility and Viability--and how they interact

  • Tactics for integrating data visualization into the design thinking process

  • Kano's Model of Customer Satisfaction

  • The pitfalls of unconscious biases

  • How prototyping throughout the design process lowers your costs and risks

  • And much more!

"An Introduction to Design Thinking" is your starting point for adding a new dimension to your problem solving skills. Beyond what's just technologically possible, beyond what's just good for your business, Design Thinking gives you the tools you need to see through your customers eyes and develop solutions that will truly meet their needs.

What You Will Learn!

  • The 5-Step design thinking process developed by Stanford University
  • How to apply the design thinking framework to solve a wide range of problems
  • How to define problems in a human-centric manner
  • The soft skills required to identify "Pain Points"
  • The hazard of unconscious biases
  • How to integrate data visualization into the design thinking process
  • The value of prototyping and iteration
  • Low-fi versus Hi-fi prototypes
  • The technological, business and human-centered constraints of any problem
  • The value of brainstorming and ideation
  • Integrating diversity into your thinking

Who Should Attend!

  • Engineers
  • Designers
  • Problem solvers
  • Team leaders
  • Managers
  • Business leaders