B2B Marketing: Pricing Management for Revenue/Margin Growth

Description

Is your B2B pricing strategy cost plus? Are you struggling with new product pricing (e.g. SaaS products) when cost estimates are fuzzy?

For new product introductions, setting prices need not just be cost-plus or based on competition. There are numerous price setting tools available to you, while also quite a few pitfalls to avoid. Fire and forget does not work with respect to price setting. A lot of factors like changes in market dynamics, new competitive products, morphing customer needs, moving foreign exchange rates, price leakages etc. ensure that pricing cannot stagnate and needs to be managed like a living, breathing entity.

Transform your B2B Pricing Strategy from Price to Value with this new course on Price Setting and Maintenance from ValuZition. Explore new Pricing Strategies and get impactful pricing ideas to help grow your revenue and margins. Learn from real-world examples, get numerous spreadsheet-based tools, and apply them quickly in your business context unlike other theory-based courses that may take months.

A small investment in example-based learning can improve your company's profitability and revenue. Compare to theory-based courses that can cost hundreds of dollars. Imagine growing your operating income quickly without having to to grow volume. Wouldn't that make you the pricing genius in your team?

Given the quantitative nature of subject, the primary delivery format is rich PDF lessons with real-world scenarios and analyses based on mock data. Each chapter also has knowledge check questions to help you check your understanding of the acquired knowledge and skills. As a bonus, you will receive the spreadsheets with mock data and analysis for each topic so that you can deep-dive into the data, and even start with your own analysis quickly.

This course is a part of the ValuZition B2B Marketing Specialization to transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company's revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes.

1. Leading with Customer Applications: Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors' by focusing on their jobs-to-be-done and pain points.

2. Strategic Messaging Using Value Proposition Design: Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.

3. Customer Segmentation Strategies and Models: Deploy the "Jobs-to-be-done" framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.

4. Customer Journey and Go-to-market Strategy: Learn why customer journeys are important, how voice of the customer and data analytics can be great tools to discover customer journey insights, and why it's critical to have your go-to-market strategy is informed by customer journey inputs.

5. Pricing Management to Drive Revenue and Margin Growth: Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.

What You Will Learn!

• Value Based Pricing Strategy for a New Product: Use Value Quantification or Value Difference with competitive products for a successful pricing strategy.
• Market Driven Pricing Strategy for a New Product: Deploy customer focused Price-Performance Analysis to effectively price an NPI and set it up for success.
• Good-Better-Best Pricing: Respond to lower competitive prices without discounting your entire portfolio while attracting new customers.
• Price Capture: Increase your gross and operating margins and mitigate the effects of inflation on cost of goods by increasing pricing just slightly.
• Managing Impact of Foreign Exchange Rates: Manage your revenue, margin and volume by changing prices in local currencies to account for moving FOREX rates.
• International Pricing Management: Get better operational control over international pricing. Factor in market dynamics, go-to-market costs, and exchange rates.
• Pricing Implications of Sales Programs and Promos: Learn how to make your sales promos impactful. Use them sparingly but strategically to avoid margin loss..
• Fixing Price Leakages: Identify price leakages and discounting and get sales and marketing management to partner together and act on them.

Who Should Attend!

• Pricing, Marketing Communications, Digital Marketing, Product Marketing, Marketing Operations professionals and leaders in the B2B domain.
• Professionals new to B2B Marketing
• Professionals new to B2B Pricing

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