SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS
Understand the fundamentals of behavioural economics and how brands are leveraging it to grow
Description
This course will give you an introduction to behavioural economics within the context of marketing. You will learn about 8 key cognitive biases that influence why we buy what we buy and see examples of how businesses like Nike, Toyota, Booking . com and Casper are using these to grow their businesses. We are hugely excited about the opportunities to use behavioural science in marketing and hopefully after taking this course you will be too.
What You Will Learn!
- How to apply behavioural science in marketing
Who Should Attend!
- Marketing professionals
- Advertising professionals