Channel Management
Building an Indirect Route to Market
Description
Learn everything you need to know to put together, and manage a partner ecosystem for marketing, selling, and supporting your products and services.
Learn the terminology, the motivations to working with a channel, and what are the industry best practices.
Understand what is the role of the Partner Profile in your recruiting process and what are the different stages in the lifecycle of partners.
Finally learn how to structure a Partner Program and to manage strategic partners.
What You Will Learn!
- Channel Management
- Channel Sales
- Creating a Partner Ecosystem
Who Should Attend!
- Professional Sales people starting a Channel Sales job, or just wanting to brush-up on their concepts on Channel.