Learn ChatGPT for Marketing: A Practical Guide

Description

*April 2024 update notes:

-  new tutorial on growing LinkedIn network with personalized invitations.

- new custom GPTs: create personal strategy GPT, copy clean up GPT

- updated overview of popular large language models

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In this tutorial you'll learn ChatGPT for marketing. However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropics Claude.

It's also a great introduction to Generative AI for business professionals as it covers a wide range of topics.

Most ChatGPT classes share the same basic information and only show what you can do.

But this one goes further.

We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.

This ChatGPT tutorial offers a lifeline if you balance content creation, brand alignment, and market analysis.

Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.

We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.

But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as:

   

        ChatGPT for Marketing Strategy

• ChatGPT for marketing research and analysis

• User Research with ChatGPT

• Audience Segmentation applying Phillip Kotler's approach

• Competitive Analysis with ChatGPT

• Create a marketing mix sample and a content plan

         ChatGPT for Content Creation and Idea Generation

• Content Creation with ChatGPT

• Social Media Marketing with ChatGPT

• Generate creative ideas with ChatGPT

• Content repurposing

• 
  

        ChatGPT for Copywriting

• Good and bad Generative AI Copywriting use cases

• Editing your ChatGPT copy

• Add style and structure to your AI text generation

This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2023 and after.

IN THIS CHATGPT TRAINING, WE'LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:

• Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand's tone of voice

• Developing strategies on low or zero budgets within tight timelines

• Optimizing marketing performance in an era of economic uncertainty, which means doing more with less

• Navigating the seemingly endless possibilities of ChatGPT

• A practical and task-focused approach to overcoming these challenges and producing exceptional content.

COURSE CONTENT:

• Introduction to the ChatGPT for Marketing Training

• ChatGPT Marketing Prompts

• Chat GPT and Bing AI Chat Prompt Engineering Approaches

• ChatGPT Marketing Strategy

• User Research with ChatGPT

• Learn ChatGPT Content Creation and Repurposing

• ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don'ts, matching tone of voice)

• How to train ChatGPT on your context within a conversation

• 3 Awesome Free GPT-based Tools to Optimize Performance and Resources

  
  

This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You'll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We're NOT focusing on building spam machines.

BY ENROLLING, YOU'LL GET THE FOLLOWING:

• Practical, task-focused content suitable for all skill levels

• Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice

• Lifetime access to course materials, including all future updates

  
  

THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:

Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.

• Overworked marketers

• Small Business Owners

• Entrepreneurs

• Product Managers (yes, they can use ChatGPT as well)

• Product Marketers

• Agency Marketers

• Social Media Marketers

• Freelance Content Creators and Copywriters

• Non-technical marketers

• Global marketers of all levels

  
  

CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY

if that's your thing, of course

What prerequisites are required?
You don't need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface - that's good, as we'll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.

Disclaimers:

The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes. 

This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn't teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers' skill sets.

What You Will Learn!

• PROMPT ENGINEERING: you'll professionally communicate with ChatGPT
• AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI
• CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation
• CUSTOMIZE CHATGPT: you'll create your own strategy Custom GPT, and custom instructions
• CHAT GPT FOR CONTENT STRATEGY: you'll develop content mix, style, and short-form copywriting techniques
• CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance
• CONTENT REPURPOSING: Adapt content to different media and placements. Video to text, long text to short text, etc.
• CHATGPT FOR CONTENT CREATION: ChatGPT and GPT-4 for content creation
• AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice
• TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources

Who Should Attend!

• Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI
• Overworked marketers looking to optimize content creation
• Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing
• Small business owners who want to optimize their resources and improve their content marketing performance.
• Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
• Content creators aiming to improve their skills and use ChatGPT for engaging and unique content
• Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
• Social media managers balancing the need for engaging content with the need for quick production and volume.
• Entrepreneurs and startupers seeking rapid marketing strategies with limited resources
• Non-technical marketers wanting to incorporate AI tools into building their personal brand

TAKE THIS COURSE