Cold Call Masterclass - How To Craft The Perfect Cold Call!
Discover how to structure and deliver your outreach messages to book more meetings and convert more leads!
Description
This training course on Cold Calling is aimed at salespeople who want to become experts at outreach and booking meetings over the phone.
For many salespeople, including SDRs and BDRs, outreach, prospecting and generating new business often starts with a phone call. But what do you say when your prospect picks up the phone? How do you keep them on the phone rather than having them hang up on you in the first few seconds? And how do you convert interest into an appointment that advances the sales process?
Cold calling is a skill that requires an understanding of a number of disciplines. You need to be a master communicator. You need to understand the psychology of your prospect. You need to develop a mindset of resilience and persistence. Ultimately, you need to be able to generate interest in a topic within just a few seconds so your prospect stays on the phone and you get the opportunity to sell them on the idea of a follow-up call or meeting.
This course covers the psychology of cold calling, covers each of the stages in detail, and shares practical examples of how each technique can be applied to a range of different sales examples.
If you need to be more impactful on the phone, effective at booking meetings, and compelling with your outreach, this course has all the lessons you will need to become a master cold caller!
About the instructor:
The instructor, Dan Storey, has been teaching salespeople globally for over 15 years. This course combines his training experience with his practical know-how from being a salesperson himself, building an entire marketing business through the power of cold calling. With a Masters Degree in Behavioural Psychology and as a Trainer of Neuro-Linguistic Programming combined with an extensive sales background, Dan knows what it takes to be impactful on the phone, and has taught this training to salespeople globally in industries such as software, real estate, education and investment services.
Who is this course for?
SDRs/BDRs who need to use the phone to book appointments in a B2B sales role.
Salespeople who need to generate their own leads and opportunities through prospecting and outreach.
Business owners who want to be proactive in reaching out to new clients and prospects.
Anyone looking to get into a sales career... this is the one skill that will set you apart from everyone else!
What You Will Learn!
- LEARN: The Cold Call Framework that works for all B2B and B2C approaches anywhere in the world.
- DEVELOP: The Mindset that will set you apart from other cold callers, both in your company as well as in your market.
- IDENTIFY: Exactly what you need to plan before a Cold Call and exactly how to translate that into your sales conversation.
- DISCOVER: How to handle ANY objection, resolve any challenge, and get past the initial resistance in any call.
- UNDERSTAND: Why the last 2 minutes of the cold call are essential to ensure prospects follow through and show up to the next stage.
Who Should Attend!
- Salespeople who need to use cold calling as part of their outreach and prospecting strategy.
- Salespeople looking to increase their top of funnel to generate more opportunities.