Create a Marketing Strategy that (Actually) Drives Results
Grow your sales, save time and ad spend, plan out the most strategic marketing activities to focus on
Description
About the Course
Looking to supercharge your digital marketing efforts? Want to grow leads, increase sales, and make your business stand out online? Join me for an in-depth, hands-on course that teaches you to think strategically about your marketing so you can make the very best use of your ad dollars and work effort.
Whether you're a marketer, a business owner, or someone who wants to take your digital marketing to the next level, this course will provide you with actionable insights and techniques tailored to your organization's needs.
What You'll Learn
Customer Personas: Understand your audience better to create targeted campaigns that resonate.
Improving your offer. Get crystal clear on how what you sell helps your customers and how you can make it more appealing.
Competitor Analysis: Learn how to analyze your competition and find opportunities to stand out.
Copywriting Mastery: Develop persuasive and engaging copy that actually drives action.
Channel Selection: Discover the most effective channels to reach your audience and maximize ROI.
Metrics: Learn how to measure the success of your campaigns and adjust for greater success.
Budget, Planning, Testing: How to create and plan your digital marketing budget, work calendar, and campaign tests.
Creating a Comprehensive Digital Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business or organization.
By the end, you'll know and have documented:
Who you're targeting
Where you'll find them and which channels you'll focus on
How you'll message to them
How you'll differentiate your offers from your competitors
How much you'll spend to start
Your clear plan for each of your top 1-3 digital marketing channels
What to work on for the next 90 days - 1 year
What You Will Learn!
- Create Useful Customer Personas: Understand your audience better to create targeted campaigns that resonate
- Analyze Your Competitors: Learn how to analyze your competition and find opportunities to stand out
- Learn Effective Copywriting: Develop persuasive and engaging copy that actually drives action
- Select the Most Important Channels for Your Business: Discover the most effective channels to reach your audience and maximize ROI
- Measure Success: Learn how to measure the success of your campaigns and adjust for greater success
- Budgeting, Planning, Testing: How to create and plan your digital marketing budget, calendar, and campaign tests
- Create a Comprehensive Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business.
Who Should Attend!
- Marketers
- Business Owners
- Sales people
- Entrepreneurs