Customer Education
Learn instructional design and marketing techniques to educate your customers
Description
Are you looking to improve your skills as a professional and enhance your company's customer education? Look no further! Customer Education is designed to help you accelerate your customer's learning and help them find more value in your product or service.
This is particularly useful for customer service and success professionals, marketing professionals who want to generate more qualified leads, and small business owners who wish to improve customer loyalty and retention.
Customer Education is about you accelerating your customer's learning so that they find more and more value in your product or service.
Ideal for Customer Success and Service professionals who need their customers to better understand their product and service
Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads
Small business owners and startups who want to understand how they can gain greater customer loyalty and retention
In this course, you will learn about customer education, its metrics, and how to implement it in your company or startup. We will discuss instructional design theory, how to choose a platform, and help you plan your first customer education content in a straightforward, no-fuss manner. Join us today and become a better-prepared professional for new challenges!
Hello there, my name is Ivan Chagas!
I'm a polymath and an online and in-person Brazilian instructor with more than 11,000 students in four languages. Self-employed with an instructional design studio, I work educating my clients' clients by producing educational content, scripts, complete courses and entire educational platforms, always focusing on education and generating new business opportunities. So, I work on a daily basis with customer education!
What You Will Learn!
- You will learn what Customer Education is and its main tools
- Learn about Customer Education metrics and what to measure depending on your goal
- Where to allocate your customer education strategy in your company
- What are the main tools at your disposal
Who Should Attend!
- Ideal for Customer Success and Service professionals who need their customers to better understand their product and service
- Marketing professionals who would like to understand how to combine marketing with education to generate new, more qualified leads
- Small business owners and startups who want to understand how they can gain greater customer loyalty and retention