Digital copywriting in 90 minutes: a beginner’s guide
Help your website stand out from the crowd - learn the secrets of creating compelling digital copy in 90 minutes.
Description
Whether you’re starting a business and need inspiration for your website, or want a new career as a copywriter, this course will give you all the tools and techniques you need to create great digital copy in just 90 minutes.
During the recordings we’ll work through how to improve your content writing from start to finish, taking an existing webpage and systematically re-writing it step-by-step. You’ll learn how to plan, create and maintain content that connects your audience’s needs to your business’s product. We’ll also cover the importance of SEO, accessibility and how to use content to shepard your user from awareness through to conversion.
This course is ideal for anyone who wants to create better emails, blogs or websites, and is built from my experience across the B2B, B2C, public and not for profit sectors.
You don't need any experience of copywriting to enrol, just a piece of content you've written, or an idea for a piece of content you'd like to write, and a commitment to putting in the time to make it better. So if you’re ready to learn some basic tried and tested copywriting methods in 90 minutes, hit the ‘buy now’ button and get started.
What You Will Learn!
- How people read information online
- How to make your copy benefit, not feature, led
- How to guide your readers through a journey to conversion
- How to write in concise, plain English
- How to create copy that’s accessible to everyone
- How to optimise your copy for search engines
- How to plan and structure your copy following some basic copywriting models
Who Should Attend!
- People new to their copywriting career
- Marketeers looking to learn about digital copywriting
- Bloggers
- Online business owners