Digital Marketing for Business Owners
Setting up your small business for success with digital marketing
Description
This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
Should you create a Facebook Account for your business, or should you use your personal profile to create a business page? How do you set up your business on Instagram the correct way? How do you connect your Facebook business page to your Instagram business page? How about WhatsApp Business? Is it any good for my business? How can I set up automated messages like other people do? Can I run ads that will show on both Facebook and Instagram? Can I run ads that send people to my WhatsApp? How much should I pay for ads? Do ads work? And many more valid questions.
Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business, and a general overview of online advertising.
Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.
What You Will Learn!
- Simple, effective digital marketing strategies for growing their business
- Understand the differences between a Facebook Page and a Facebook Profile
- The Facebook Page Manager app and how important it is for your success
- How to customize and personalize automated messages to your potential customers
- How to use Instagram Hashtags to increase discovery of your business
- Learn how to create engaging content for your business using up to 9 different free apps
- How to schedule multiple posts for your social media pages so that you can focus on other productive things
- Using Google My Business app to gain free visibility on Google Search
- Using the WhatsApp Business App and its amazing features: Instant replies, away messages, labels, the CATALOGUE! Fantastic
- Learn the rudiments of boosting your posts to a larger audience on Facebook and Instagram
- Intermediate level Advertising - Facebook Advertising using Facebook Ads Manager
- Intermediate level Advertising - Google Search Engine Advertising using Google Ads
- Intermediate level - Understanding measurements on the web - Facebook Pixel, Google Analytics
Who Should Attend!
- Small business owners who want to maximize social media for 10x growth
- Entry-level digital marketers who want to learn the rudiments from Certified trainer
- Business owners who want to take their content creation game to a whole new level