Employer Brand for Small Business
Every company can use their employer brand to hire better, and you can make that happen.
Description
There's an assumption that a company needs 1,000+ employees before it can even begin to think about justifying the cost of such a role.
And that's not true. Which is why I built this class..
As you’ll soon see, I know that employer branding, when done well, is an absolute game-changer. In ways big and small, your employer brand determines who you can hire, how quickly and how dearly, and encourages people to stick around longer. It even gives your marketing team a whole new set of colors with which to promote their products and services.
And that goes double for smaller companies. When you don’t have an army of recruiters, millions to spend on a cool tech stack, when your marketing team seems like it’s sprinting 24/7 just to keep from drowning, employer branding (and employer brand thinking) means every new hire can be a little better, a little faster, changing how your whole company looks at its own talent and what it can expect from itself as it grows.
For me, employer branding is democratic. It is useful for everyone. But the economics of employer branding means only big (and/or rich) companies can afford and leverage it.
Think of this as the instruction manual for getting your employer brand up and running.
This course is designed to help every single company who wants to hire take advantage of their employer brand. To allow any company to compete for talent in any weight class. To allow you to get more hiring done with less.
What You Will Learn!
- What is an employer brand
- What is the fastest way for my smaller business to take advantage of my employer brand?
- The basics of building a talent strategy
- The eight key ways to activate my employer brand
Who Should Attend!
- Recruiters, HRBP, and marketers