Managing Customer Data with Exacaster Customer 360 Primer

Join this course to learn how to build a solid customer data foundation with Exacaster Customer 360 platform

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Description

Exacaster Customer 360 – The Customer Data Platform for Telecoms.

In this course, you will learn how to enable large-scale customer data management with low maintenance efforts, and build highly personalized customer experiences with Customer 360 Platform:

  • Collect massive amounts of disparate customer data from a wide range of sources

  • Centralize & automate customer data management

  • Improve customer experience by providing a comprehensive Customer 360-view for agents

  • Quickly develop and automate the calculation of new features or KPIs for predictive models using the self-service interface

  • Integrate data to business applications: data lake, CRM, campaign management, advanced analytics, and reporting

  • Eliminate costly manual tasks by running transparent and automated process

Practice what you learn!

Watching videos is a great way to learn. However, it is also important to practice. By enrolling in this course you can also get free access to the Exacaster Customer 360 platform and try out what you learn right away. I really encourage you to participate in all course activities and exercises to get a better feeling of how easy it is to use Customer 360.

Help

Check out Customer 360 documentation to dive deeper into topics that are interesting for you. If you have any questions or ideas on how Customer 360 can create more value for you - drop us an email at academy@exacaster.com.

What You Will Learn!

  • Key features of Exacaster Customer 360 platform
  • Customer data management core principles
  • Collecting customer data into Exacaster Customer 360 using files, databases, and API's
  • Creating customer metrics and building customer 360 view
  • Scheduling the data management processes
  • Exporting calculations from Exacaster Customer 360 to databases, API
  • Personalising digital channels experience with metrics created in Exacaster Customer 360
  • Personalising Marketing campaigns with metrics created in Exacaster Customer 360
  • Notifications setup with Exacaster Customer 360 to track issues and inconsistencies in data

Who Should Attend!

  • Data Scientists
  • Data Analysts
  • Data Engineers
  • Customer Value Managers
  • Customer Relationship Managers
  • Customer Loyalty Managers
  • Anyone who wants to learn how to build a solid customer data foundation with Customer 360 platform