Eye Tracking Made Easy: Show Where People Are REALLY looking
Discover eye tracking attention for your marketing, industry or research
Description
In a world where attention is now premium, eye tracking is one of the few objective measures that shows where people are looking. There are many possibilities:
package design
product placement
text readability
web usability
It can show where people are and perhaps more importantly, are NOT looking.
In this course, you will learn how to design eye tracking experiments. You will also learn complimentary methods such as surveys to add rigour to your findings. This is not an official Tobii support course or technical tutorial, but it does offer some quick tips and tricks using the Tobii software and hardware. You will learn what measures of eye tracking can be the most useful to use, and contexts in which eye tracking can enhance your client or student’s work. There are also sample survey questions discussed, so you can start to see the whole research process more clearly.
I currently work for a top ten UK university and this course is based on my experiences supervising projects for real clients.
After this course, you will be able to more confidently design, collect and analyse eye tracking data in a meaningful way to your project, and consider using surveys to test for additional measures of recall and recognition.
What You Will Learn!
- Understand how eye tracking can enhance your research
- Design and plan eye tracking experiments
- Develop surveys as part of your experiment design
- Take steps towards statistical analysis
- Understand useful eye tracking metrics
- Have an exciting project for your client or students
Who Should Attend!
- Anyone interested in eye tracking, how to conceptualise projects and select appropriate metrics
- Researchers, Marketing or industry professionals
- University teaching staff looking for a simplified approach