Social Media for Financial Services
Successfully originate new accounts on social media in accordance with SEC and FINRA rules and regulations.
Description
Using Social Media in Financial Services
Social Media for Financial Services Providers guides financial advisers, investment advisers, registered principals and anyone else associated with a broker-dealer or an investment advisory firm through the process of using social media for business communications.
In recent years, regulatory organizations like FINRA and the SEC have issued guidance on how firms and individuals can remain in compliance with all the applicable regulations, while still benefitting from the power of social media.
This course covers what financial service professionals need to know to use social media without running into problems with regulators or their firms.
What You Will Learn!
- LinkedIn, Twitter and Facebook for Financial Services Providers
- SEC & FINRA social media rules and regs
- Business case for financial services providers to use social media
- Demonstrating professional social media etiquette and engaging with third-parties
- Rules concerning online advertising vs. online public appearances
Who Should Attend!
- Anyone associated with a broker-dealer or an investment advisory firm that uses social media for business.