Learn Social Media Marketing and Social Media for Business
2 courses in 1. Learn the Fundamentals of Social Media Marketing and Social Media Marketing for Small Business
Description
In this two part course you will learn the fundamentals of Social Media Marketing and then we'll get in Social Media Marketing for Small Business.
We'll start off with learning the fundamentals of social media marketing and how to build a social media strategy.
This course give you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on your investment. You can put into practice tomorrow what you learn today!
By the end of this course, you'll be ready to run your first social media ad campaign and how to build a social media strategy. You'll know how to connect with customers, convert views into action, and drive impact for long-term business success!
In course two, we'll get into social media marketing for small business.
Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. We'll get into the key terms and definitions—everything from SEO to hashtags and much more. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. Learn about what content to publish where and the tools you need to measure the success of your efforts.
By the end of this course you'll learn the fundamentals of social media marketing for small business that can help you unlock potential for your business.
What You Will Learn!
- Fundamentals of Social Media Marketing
- Social Media Marketing for Small Business
- Learn social media marketing techniques
- Learn SEO strategies that will increase traffic to your website.
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimizing campaigns for long-term success
- Predict the best social media strategy for a small business based on customer behavior.
- Prepare a social media plan using strategic considerations and measurable objectives.
- Analyze data gathered through social media to perform A/B tests.
Who Should Attend!
- Marketers, brands, small business, or anyone interested learning social media marketing.