Google SGE: A New SEO Challenge and Opportunity
Master SEO and content strategies for AI-powered search with Google SGE
Description
The integration of AI like ChatGPT into search engines is transforming how people discover and interact with information online. Are you ready?
In this practical course, you will learn how to optimize your SEO and content strategies for next-generation, AI-powered search results.
We dive deep into Google's Search Generative Experience (SGE) and Microsoft's Bing AI integration to understand exactly how conversational AI is reinventing the way people search. You'll get hands-on practice with cutting-edge tools like Google's Bard, Vertex AI, and the Bing chatbot to see first-hand how they work.
Gain strategic insights on keyword research, creating SGE-friendly content, maximizing long-tail searches, and more. The course also comprehensively covers building your own Google SGE simulator to accurately model impacts and rigorously test optimizations before implementation.
This course isn't just about theory; it's a blend of practical scripts and real-world examples. Understand the nuances of AI search behavior, analyze user intent, and craft content that truly resonates.
By the end, you'll have the up-to-date knowledge and skills to refine your SEO and content for an AI-first world - where search is intelligent, conversational, and highly relevant. If you want to future-proof your business and get ahead of the curve, join me in mastering search in the age of AI.
What You Will Learn!
- Discover and understand the use of generative AI by search engines
- Learn how to use the best of Google's AI technologies like Bard and Mum
- Master Google technologies like Vertex AI and Generative AI Studio and use them on your own data
- Understand the impact on content and how to create SGE friendly content
- Anticipate the arrival of generative AI in search engines and improve your site
Who Should Attend!
- This course is ideal for SEO professionals, content marketers, website owners, digital marketing managers, and anyone interested in understanding and preparing for the integration of generative AI like ChatGPT into search engines. With concrete strategies and hands-on activities, learners will be able to optimize their sites and content for next-generation search.