Ideas Unleashed: Brainstorming for Winning Products
Learn the fundamentals of brainstorming & the power of crowdsourcing in solving a problem and innovating new products.
Description
WHY IS THIS COURSE IMPORTANT?
Innovation is at the very core of organizational success. Ideation and brainstorming is the very first step of innovation.
WHAT DOES THIS COURSE COVER?
This Course includes the following topics:
Definition of Various forms of product and services
Learning brainstorming from the best.
Brainstorming Techniques
Crowdsourcing (External Sources of Ideas)
Tools for Organizing Your Ideas
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you:
Have no idea how to start creating ideas for a new product or service.
Are searching for a way of sifting through a myriad of proposals for that new innovation which will drive your business forward.
Want to understand how ideas from outside your organization can be a very powerful driver of success
Need to use tools to differentiate among the winner ideas and those that need time to mature.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one based on my experience in this field from product engineer to senior management. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
What You Will Learn!
- Understanding the principles of creativity and innovation: How ideas are generated, developed, and evaluated.
- Effectively leading and participating in brainstorming sessions
- Prioritize and choose those ideas which will yield the most success
- Developing a problem-solving mindset: Approach challenges from different angles and find innovative solutions.
Who Should Attend!
- Entrepreneurs and aspiring entrepreneurs: Looking to generate new business ideas or improve existing ones.
- Product managers and developers: Aiming to develop innovative products that meet market needs and stand out from the competition.
- Creative professionals: Artists, designers, writers, and others who want to push their creative boundaries and come up with fresh ideas.