How to build a powerful brand that fuels growth

Sharpen your brand positioning & strategy skills to create powerful brands that fuel growth in 7 hours!

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Description

As a marketer, you know you need to nurture your brand in a fast-changing world in order to ensure long-term and sustainable growth. However these efforts are often deprioritized to focus on more short-term tactical activities, which make brand teams miss out on long-term brand-building opportunities.

With the this bootcamp, you will learn how to transform your business into a brand that sells itself. Learn directly from marketing practitioners and get access to knowledge and frameworks used by experienced marketers that will help you secure your brand’s long-term growth.


Who is this bootcamp for?

  • Experienced Marketers who want a THOROUGH AND STRUCTURED REMINDER of the FOUNDATIONAL MARKETING PRINCIPLES, whilst adding new tools and frameworks to their arsenal.

  • Aspiring Marketers who want to LAY THE FOUNDATIONS to help them pivot towards their new career paths, specifically looking for PRACTICAL KNOW-HOW BEYOND MARKETING THEORY

  • Marketing or Brand Teams who want to IMPROVE THEIR PRACTICAL BRAND KNOW-HOW, via a guided and structured approach to foster a universal team language, understanding and toolbox.

  • Experienced or aspiring consultants who want to ENHANCE THEIR STRATEGIC PROBLEM-SOLVING capabilities to address different marketing challenges in growing a business.

  • Current or Aspiring Business Owners who want to ESTABLISH THEIR BRAND, GROW THEIR BUSINESS, and learn how marketing can help them achieve their goals.

What You Will Learn!

  • Understand why you need a strong positioning and coherent strategy in order to drive long-term sustainable growth.
  • Become clearer on how to create a brand positioning that is coherent, consistent and sharp, which will subsequently influence all areas of the mix.
  • Identify how consistency creates and sustains meaningful and distinctive brands.
  • Understand how a tight brand positioning will lead to a purpose that can inspire your brand’s narrative.
  • Learn how to make strategic choices that will help drive growth and equity for the long term.

Who Should Attend!

  • For aspiring marketers and brand owners