Marketing Mix Modeling in one day for your Brand - Analytics

Master Marketing Mix Modeling: Data Preparation, Model Building, Actionable Insights, and Model Maintenance

Ratings: 4.39 / 5.00




Description

Are you struggling to allocate your marketing budget effectively? Do you want to improve your Marketing ROI?


This course is designed to help you build an advanced Marketing Mix Model (MMM) in just one day!


**What You Will Learn:**

- Understand the tools and data required for MMM

- Conduct pre-modeling exploration analysis

- Build your first model and learn how to retrain it for better results

- Select the most effective model for your needs

- Analyze actionable outputs and plan future marketing investments


**Who This Course Is For:**

- Marketing professionals

- Data analysts

- Business owners


**Course Outline:**

1. Intro: Get an overview of what MMM is and why it's crucial for your business.

2. The Tools to Use: Learn about the software and platforms that can help you build your MMM.

3. The Data Required: Understand the types of data you need to collect for your MMM project.

4. Pre-modeling Exploration Analysis: Dive into the data to identify trends and patterns.

5. First Modeling Iteration: Build your first model and understand its outputs.

6. Retraining the Model: Learn how to improve your model for better accuracy.

7. Model Selection: Understand how to choose the best model for your business needs.

8. Analyzing and Planning: Use the model's outputs to make informed marketing decisions.

9. Refreshing the Model: Learn how to keep your model up-to-date for ongoing success.


Enroll now and take the first step towards optimizing your marketing budget and improving your ROI!


What You Will Learn!

  • Master the Fundamentals of Marketing Mix Modeling (MMM)
  • Acquire Skills in Data Preparation and Analysis:
  • Develop Proficiency in Marketing Mix Model Building and Refinement
  • Gain Expertise in Data-Driven Decision Making and Media Mix Optimization

Who Should Attend!

  • Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling.
  • Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models.
  • Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line.
  • Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor.
  • Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge.
  • Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical.