How to Personalise your emails in Marketo
Add Dynamic content and an A/B test to your emails
Description
In this course you will learn how to add an A/B test to your email program, so that you can send out more than one variation of your email to your selected audience.
You will also learn how to segment your audience with different segmentation rules, add that segment to a smart list and create dynamic emails, so that you see different content depending on the category you fall in to.
What You Will Learn!
- How to create an A/B test
- How to create segmentation
- How to create an audience with segmentation
- How to add dynamic content to an email
Who Should Attend!
- Beginners
- New to Marketo
- Refresh on Dynamic content