Become a master of Web Analytics Using R Tool in 4 hours
Get More Out your Website By Learning How To Analyse the Website Data Using R Analytic Tool.
Description
This course will give you a better insights of your site visitors in order to make more profits by analyzing web data. Participants, at the end of the training, will be technically competent in essential as well as advanced concepts of Web Analysis such as:
- Using flow visualization to see how visitors navigate through a site
- Understanding goals and conversions
- Understanding KPIs and Metrics
- Performing real-time analysis using R and Rstudio
- Analyzing visitor and traffic source reports
- Tracking AdWords and other marketing campaigns
- Utilizing segmentation for deeper analysis
- Understanding the raw data and how it's collected
- Selecting and comparing date ranges
- Identifying slow-performing pages
- Configuring and analyzing internal site search
- Working with reports and Graphs
- Cleaning up data with inline filters
- Forecasting Bounce rate and other metrics on website
- Plotting data on Maps
What You Will Learn!
- Understand the fundamentals of Metrics and KPIs
- Integrate R with Google Analytics and AdWords
- Measure online Business performance
- Understand Data availability and accuracy issues
- Track strategy execution against plan / competitors
- Generate Reports structure based on various metrics and combinations
- Develop constructive approach to analyze E-Business queries with Google Analytics and R
- Analyze real time data and perform learnt skills
- Forecast upcoming users on your Website
- Understand Customer behavior and purchase pattern
- Track Internal Site search behavior of user on website
- Optimize traffic by time of day, day of week, etc.
- Measure ROI (Return on Investment)
- Understand the power of Visualization
- Analyze poorly performing web pages
Who Should Attend!
- If you are Mr. /Ms. Web Interested, this course is for you because you will learn how you can quickly get started with web analytics. It can help inform decisions you make, no matter how small or big, and can help you be significantly more effective with your web analytics–informed actions.
- Anyone can go for this course. Anyone is including students who want to choose Analytics as their career option, employees of organization, CEOs, Managers, SEOs, Business Analyst, Digital Analyst, Web Analyst, everybody who wants to optimize website performance and gain profits from it.