Influencer Marketing MASTERY

Description

Why do brands such as Estee Lauder, Sprint, Nike, and H&M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful--and often very inexpensive--tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business!

Course includes:

Influencer Marketing MASTERY, by DearMishudad

Introduction to Influencer Marketing

Why Influencer Marketing is an Essential Strategy for any Brand

Relationships, Social Proof & Positive Bias

Bypass Ad Blockers & Get Incredible Content + Word of Mouth

Developing your Marketing Strategy

Integrating Influencer Marketing into your Overall Marketing Strategy

Understanding the Influencer Landscape

Micro-Influencers, Middle-, Macro-, and Celebs

Influencer ROI

Fake Influencers

Finding the Best Influencer for Your Business

Influencer Tools & the S.R.T.2. Method

HACK: Finding Influencers with the Chasing the Hashtag Method I

Chasing the Hashtag Method II

Communicating with Influencers

“Outreach” and Why it’s the Wrong Strategy

How to Interview Influencers so you Make a Good Choice

Choosing an Influencer

Making Your Choice

Pitfalls to Avoid

Become an Influencer Marketing Expert

5 Things To Do to Prep your Brand for Influencer Marketing

Start Early & Do Long Term Planning

Integrating Influencer Marketing with Affiliate Marketing

How to Choose Your Platform & Empower Influencers to Work for You

Signing a Brand-Influencer Contract

8 Tips on What to Include in an Influencer Contract

Measuring Results and KPI (Key Performance Indicators)

KPIs and Commonly Used Metrics

Beyond KPIs: How to Use Your Instincts + Suggested Measurements

BONUS: Test Your Knowledge!

15 Question Quiz

Contract Template & Free Consultation

What You Will Learn!

• Develop your own long-term Influencer Marketing strategy
• Prepare your brand for successfully using Influencer and Social Media Marketing
• Identify types of Influencers and which is the best type for your business
• Find the 'best fit' Influencers for your brand
• Emply the 'Chasing the Hashtag' method to identify Influencers who will help you reach target customers
• Interview, select, and contract Influencers to work with your brand
• Communicate effectively with Influencers to clarify your goals
• Write an Influencer-Brand Contract
• Select the appropriate Influencer platform for your brand
• Create the infrastructure for a successful Influencer Campaign
• Measure Influencer KPIs and other performance metrics

Who Should Attend!

• Marketers and Social Media Managers looking to understand how to integrate Influencer marketing into a broader marketing strategy
• Beginner, Intermediate, and Advanced Social Media Managers
• Brand executives and owners
• Marketing Managers
• Startup
• B2B
• B2C

TAKE THIS COURSE