Learn Pay Per Click (PPC) Fundamentals
Maximize your Pay Per Click advertising potential by learning from the industry's best!
Description
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.
What You Will Learn!
- Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
- Formulate, plan and execute effective Pay Per Click Campaigns
- Be up-to-date with latest best practices for PPC
- Apply PPC best practices in websites and campaigns
Who Should Attend!
- Online Marketers
- Online Marketing Associates
- Marketing Specialists
- Associate Marketing Specialists
- Marketing Managers/Managers