Marketing Adaptive Fashion
The why, where, and how to reaching the adaptive fashion customer through marketing.
Description
This course, Marketing Adaptive Fashion, covers the last component in adaptive fashion: ensuring the customer finds out about well developed adaptive fashion products. In this course, we will cover the why, where, and how of marketing adaptive fashion. While this course is geared towards marketing teams and e-commerce specialists, learning what goes into merchandising adaptive fashion will also benefit designers, technical designers, production managers, merchandisers, buyers, company executives, and more. The prerequisites for this course are:
Course 1: Introduction to Adaptive Fashion
Course 2: History of Adaptive Fashion
Course 3: Importance of Disability Inclusion in Fashion
Course 4: Adaptive Fashion Customer Deep Dive
Course 5: Adaptive Fashion Market Overview
In addition, students are encouraged to take Course 6: Developing Adaptive Fashion 1 - Adaptive Design, Course 7: Developing Adaptive Fashion 2 - Universal Design, and Course 8: Developing Adaptive Fashion 3 - Fit & Functionality in order to understand what goes into the adaptive fashion that is being marketed.
Following a brief instructor and course introduction in lecture 1, we will begin exploring marketing of adaptive fashion by comparing marketing for adpative fashion with marketing for non-adaptive fashion. In our next lecture, we will cover the importance of marketing adaptive fashion and the impact that proper marketing of adaptive fashion can make. In lecture 4, In this lecture, you will learn about the various channels through which to market adpative fashion. Lecture 5 wraps up this course by focusing on how to market adaptive fashion with easily actionable starting points.
What You Will Learn!
- Students will learn the differences between marketing adaptive fashion and marketing non-adaptive fashion.
- Students will gain an understanding of the importance of marketing adaptive fashion properly.
- Students will learn about the channels through which to market adaptive fashion.
- Students will be introduced to starting points on how to market adaptive fashion.
Who Should Attend!
- Marketing professionals who want to learn about marketing adaptive fashion.
- Fashion students interested in adaptive fashion.
- Fashion designers, merchandisers, buyers, production managers, product developers, and e-Commerce specialists who want to expand their knowledge of all facets of the adaptive fashion industry.
- Fashion executives who want to expand the reach of their brands.