Marketing Management
This course highlights the understanding and importance of holistic marketing management in today’s world
Description
This course highlights the understanding and importance of holistic marketing management in today’s world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.
After completing this course, you will be able to:
Understand the importance & the scope of marketing management.
Build your brand strongly.
Design and manage integrated marketing communication.
Build a long-term relationship with your consumers.
Audience:
This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.
Course Description:
1- What is marketing
2- Understanding the Marketplace and Customer Needs
3- Designing a Customer-Driven Marketing Strategy
4- Building a customer relationship
5- capturing value from customers
6- company wide strategic planning Part 1
7- Developing Strategies for Growth and Downsizing
8- Marketing strategy and the Marketing mix
9- Managing the Marketing efforts
10- Measuring and Managing Return on Marketing Investment
11- Measuring and Managing Return on Marketing Investment
12- Company's Macroenvironment - Demographic
13- Company's Macroenvironment - Economic & Political
14- Market segmentation Part 1
15- Market Segmentation - Part 2
16- Market Targeting
17- Differentiation and Positioning Overview
18- Differentiation and Positioning Selection of Strategy
19- Differentiation and Positioning Development
What You Will Learn!
- Understand the importance & the scope of marketing management.
- Build your brand strongly.
- Design and manage integrated marketing communication.
- Build a long-term relationship with your consumers.
Who Should Attend!
- This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven’t run marketing at all to those who have been juggling in the marketing world.