The Ultimate Marketing Psychology & Neuromarketing 4.0
Learn Marketing Pyschology & Neuromarketing - Psychometric Profiling of Customer Bases in 2024
Description
Welcome to the “Marketing Psychology 4.0 Psychometric Profiling of Customer Bases“ Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer's mind.
And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.
By the end of the course, you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.
This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).
You will learn:
What are the current challenges in Marketing in terms of effectiveness?
Introduction/reminder of existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)
Top 4 Rules for a successful psychometric profiling approach
Concrete examples from empirical research and market cases in the marketing mix
Your competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.
We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.
Who is the instructor?
Christina Hoffmann - Founder and CEO of BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.
Enroll now, and let's start taking your business to the next level with Psychometric Profiling!
What You Will Learn!
- Understanding Marketing Challenges that include also people's psychology
- The difference between consciousness and unconsciousness
- Who is able to apply Psychometric Profiling?
- Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.
- What the difference of this new psychological model is in comparison to other existing models and segmentations in the market
- Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.
- Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities.
- 4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.
- How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling
- Ethical and legal perspective on Psychometric Profiling
- Current challenges in Marketing
- Existing segmentation approaches and their limitations
- A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
- Why this new approach performs better than other segmentations
- Concrete examples from empirical research and market cases in marketing mix
Who Should Attend!
- CRM Marketing Manager
- B2C & B2B Direct Marketing Manager
- Ads Campaign managers
- User experience and design professionals
- For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business