Master Product Management by actually building a Product

Description

Last Updated: April 2024

To date, just 12 months after the course was launched, 225 students have secured their first product manager jobs at companies such as MasterCard, Adobe, Internshala, Grab, Canva, Miro, and more. Refer to one of these success stories below:

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Hello guys, extremely delighted to thank Anna and her product management course on Udemy to help me crack product manager interview and get my 1st job as Product Manager @ MasterCard. I had been working/stuck as a product owner, scrum master and didnt have enough product background to become a product manager. But Anna’s Product management course helped me refine my product skills, taught me key frameworks/mindsets that product managers across multiple domains use hence helped me upskill into a Product manager.

The way Anna simplifies complex product concepts and frameworks and ties it to real-life case studies is truly brilliant and helped me in enriching my product management journey

Thanks Anna again

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Transitioning to and growing a new career, especially one as demanding as a Product Management career, is challenging.

Here are just some of the questions that may come to your mind:

• What do I need to get started as a Product Manager?

• Do I need a product certification to get into Product Management?

• Is an MBA required to become a PM?

• What skills do I need to transition to a Product role?

• Do I have to learn how to code to transition to Product?

• What projects can I join to learn product management?

• Everyone says to build a product to get skills. But I don't even know where to start!

• How do I make my application stand out and get hired?

• How do I test my business ideas quickly, without hiring a CTO and technical team?

Sounds familiar?

I've also been there when I walked my way to a Product Manager role from being an IT and management consultant.

Hi, I'm Anna - Founder and Head of Product at Futureversity - an Edutech platform helping people advance their product management skills.

Before starting FutureVersity, I was a Product Director of a series B AI startup based in Singapore, where I relocated six years back to do an MBA program.

In my role, I built the product function from scratch and launched an alpha version of the no-code platform as a service for non-tech people to create AI applications with minimum effort and cost.

I'm also a Product Management mentor who helped over 20 000 (and counting!) students and mentees to move to Product Management from various backgrounds, including Consulting, Engineering, Design, Operations, Finance, and more, or start their own ventures.

After working 10+ years in Product and mentoring aspiring Product Managers and Entrepreneurs, I learned that lack of relevant product experience is the biggest obstacle to starting in Product Management. That's why I decided to develop this course to help you solve this challenge.

I invite you on a journey to create your Product, from idea to launch, as your educational side project by following along the structured curriculum of the course. And unlike the other programs where instructors only teach things and provide recommendations, I'll work hand in hand with you. I'll be creating my brand new Product, following the program with you, and asking for your early product feedback to decide on the next product directions.

You will get as close to building a Product as you possibly can after enrolling in the course.

And you don't need to learn how to code to start - we will use no-code software development tools to create a functional Product in a matter of days or weeks. These tools allow you to create working software without necessarily knowing how to write code in a traditional software engineering sense. Creating products with no code will not only let you test your product ideas faster but also strengthen your first or next application for a Product Manager role and make you stand out from other candidates.

In addition, you will also get the following resources when you enroll in the course:

14.5+ hours of lessons on Product Management, including a comprehensive overview of frameworks and methodologies that Product Managers use daily so that you are fully equipped for the role. We will cover Design Thinking, Lean, Agile and Scrum, Customer Journey Mapping, Impact Mapping, Business Model Canvas, Amazon Working Backward method, and much more.

The course also has a separate module on how to get ready for your PM interviews. Here, I'll share with you such things as what to expect from the interview process and how to prepare for the interviews, including crafting your perfect Resume, optimizing your LinkedIn profile and working on your Product Portfolio. We will also talk about how to use ChatGPT as your writing assistant when it comes to describing your transferable skills for a Product Manager role and speaking about your achievements.

100+ downloadable pdf resources with lectures summary and additional articles you can refer to so that you can quickly refresh the course content and further expand your knowledge.

Learners community where you can connect with me and the other students of the course to ask questions, give and receive support, and get an extra hit of accountability.

A complimentary Resume review is included in the course ($100 value). To help you stand out among other candidates and feel confident when applying for your first (or next) product manager role, I'll review your Resume and suggest improvements.

New course lessons and updates. As building a good product is all about continuous improvements, I will be adding new materials and resources to the course - to reflect your feedback, my new experience, and industry trends.

Certificate. Upon request, you will receive a signed Certificate of Completion from FutureVersity School for this course!

What You Will Learn!

• Understand the end-to-end product development process and the role of a Product Manager
• Understand and apply key frameworks and tools used in Product Management, including Design Thinking, Agile, Customer Journey mapping, Impact mapping, etc.
• Develop relevant Product Management skills by building a product, from idea to launch
• Use modern no-code tools like Glideapps to create functional products
• Understand how to find a good problem to solve
• Know how to do user research, from formulating a problem hypothesis and searching for a target audience to analysing findings and creating a problem statement.
• Planning and conducting user interviews that bring insights about a problem and solution
• Learn how to do competitor analysis, including Value Curve, Competitive Landscape, and Feature analysis
• Understand how to gather market insights and size up a market
• Learn about the role of product stakeholders and how to create an alignment with them around a product opportunity.
• Get to know what is a company’s business model and what are some common business model types used in tech today
• Practice solution ideation
• Learn problem and solution prioritization techniques such as RICE, Critical path, KANO model, etc.
• Manage risks associated with solution design and development by building Minimum Viable Experiments
• Understand how to plan and conduct a Minimum Viable Experiment for your solutions
• Get to know ten common prototyping techniques, from fake door tests to no-code prototypes
• Practice building your first no-code solution prototype with Glideapps
• Know how to get feedback on your solution from target users and product stakeholders and iterate
• Understand what is a dual product development process
• Learn about iterative software development frameworks, such as Scrum
• Know how to scope Minimum Viable product with User Story mapping technique
• Understand how to plan, execute and analyze product launch to market
• Understand the role of product vision, strategy, and strategic product roadmap in the end-to-end product development process
• Know how to set up product goals using the OKRs framework
• Know what to expect when interviewing for a product manager role
• Know how to demonstrate the relevance of your skills to a product role, even if you have never worked as an actual product manager.
• Know how to prepare for your first (or next) PM interview process.
• Understand how to make your PM job application stand out among other candidates

Who Should Attend!

• Aspiring Product Managers planning to transition to a Product Manager role but lacking relevant experience
• Junior Product Managers (0-2 years) who want to systemise their knowledge and grow in their career
• Working professionals planning to transition to a Product Manager role
• Software Engineers looking to transition to Product Management
• Data scientists looking to transition to Product Management
• UX Designers looking to transition to Product Management
• Sales and Marketing team members looking to transition to Product Management
• Customer Support team members looking to transition to Product Management
• Project Managers looking to transition to Product Management
• Business Analysts looking to transition to Product Management
• Graduates looking to start or continue their career
• Side-hustlers who want to launch their side project and want to know how to test and visualize their ideas quickly
• Non-technical founders and entrepreneurs who want to learn how to validate and visualize their ideas prior to hiring their first engineer / CTO

TAKE THIS COURSE