Mastering the ONLINE SHOPPER EXPERIENCE for fast growth
The secrets of how a focus on the online SHOPPER EXPERIENCE can help your e-commerce business stand out from the crowd.
Description
Join international retail and sales expert, Kevin Moore, as he shares the shopper experience techniques he's applied to successful online retailers including the rebirthed Toys R Us Australia, New Zealand and UK - a publicly-listed company that he now Chairs.
In this course, Kevin will help you understand the four things that shoppers want from any online retail site and will explain in depth the 12 elements you MUST get right if you want to provide an excellent online shopper experience to your shoppers.
Tap into Years of Experience
Kevin has built a number of companies and, until recently. was the Chairman and former CEO of a 2,000+ employee retail marketing agency. For over 30 years, Kevin has been helping international and national companies to master the shopper experience, both in physical and online stores. This is your chance to tap into that unique experience.
Real World Examples
With over 3 hours of video content plus online tours of a range of online sites, this course is filled with compelling content to help you understand how to master the online shopper experience for your business.
Kevin also "pulls back the curtains" to show you the secret sauce behind the online shopper experience projects Kevin has been involved in, including insights into the successful growth of Toys R Us and Hobby Warehouse in Australia, New Zealand and the UK from a small hobby site to a multi-million dollar publicly listed company.
And why is the online shopper experience so important to master? Because if you get it right, your shoppers will linger longer, buy more and tell their friends and family about your online offering. It will also ensure your online offering stands out from the crowd.
This course is intended for:
Shopify and other "off-the-shelf" retail platform users
Physical retailers moving to online retail for the first time
Online retailers looking to fast-track their growth
Online retailers looking to build community
Anyone who is considering setting up a business online
So, if you're an online retailer, don't miss this opportunity to tap into proven ways to build your online business success!
What You Will Learn!
- Learn the FOUR things that shoppers want from an online retailer.
- Learn the 12 ESSENTIALS you MUST get right in order to provide a standout shopper experience online.
- Learn from Kevin Moore's real-world experience through examples showing how he uses the shopper experience to help build online businesses.
- Learn from examples Kevin presents including from the major online brand that he Chairs and helped rebirth in Australia, NZ and the UK - TOYS R US Aus/NZ/UK
- Learn how to "shop like a shopper" to understand how you can improve your site.
- Learn the importance of tapping into electronic communication - EDMs, text messaging, etc - and how to and NOT to use them effectively.
- Learn how to embrace marketplaces (Amazon, Alibaba, eBay, etc) as an opportunity to leverage your business.
Who Should Attend!
- Shopify and other "off-the-shelf" retail platform users - this course will help you stand out even if you use the most common templates.
- Physical retailers moving to online - this course will help you use your existing skills in the online environment and new techniques for online success.
- Online retailers who are looking to fast-track their growth will learn the levers you can pull to build awareness and engagement and maximise repeat business.
- Online retailers who are looking to build community - in this course Kevin shares a variety of ways to do that using real-world examples he's applied.
- Anyone who is considering setting up a business online - it will guide you to many of the best resources & tools out there and will help you map out a strategy