The Big Course about Matomo Analytics

Description

Matomo Analytics is a powerful, open-source web analytics platform that allows users to track and analyze website traffic, user behavior, and more. In this course, you will learn everything you need to know about how to effectively use Matomo to gain insights into your website's performance and improve your digital marketing strategies.

Throughout the course, you will explore the key features and capabilities of Matomo Analytics, including its customizable dashboards, detailed reports, and real-time analytics. You will learn how to set up and configure Matomo on your website, as well as how to track various metrics, such as pageviews, bounce rates, and conversion rates.

In addition to these technical skills, the course will also cover important concepts and best practices in web analytics, such as setting goals and objectives, measuring ROI, and optimizing user experience. You will gain a deep understanding of how to use Matomo Analytics to inform and improve your digital marketing strategies, whether you are looking to increase traffic, improve engagement, or drive conversions.

By the end of the course, you will be able to confidently use Matomo Analytics to monitor your website's performance, identify areas for improvement, and make data-driven decisions to achieve your digital marketing goals. Whether you are a business owner, marketer, or web developer, this course is essential for anyone looking to gain a competitive edge in the online world.

What You Will Learn!

• To be autonomous in using the Matomo Analytics User Interface
• To understand how the adminsitration user interface of Matomo is working
• To be able to use the main features of Matomo Analytics
• To be able to deploy a data collection process with Matomo

Who Should Attend!

• Web developers who would like to understand how to send data to Matomo.
• Marketing profiles who would like to understand how Matomo differ from any other web analytics platforms
• System administrators who would like to understand how end users are using this application
• Communication profiles who would like to master the user interface in order to take better decisions
• Stakeholders who would like to know how Matomo can impact their business.

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