OCN Level 4 Diploma in Digital Marketing

Non-assessed learning for the OCN award.

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Description

This is the entire course I used to teach for the OCN Level 4 Diploma in Digital Marketing - it contains all the learning, but just not the assignments and therefore not the qualification.


This learning is great for you if you’re new to the sector, work in marketing but lack digital skills, or have been working in it for years and just need a refresher.


OCN Level 4 Diploma in Digital Marketing

  • Marketing Fundamentals

  • The Essentials of Digital Marketing

  • Digital Marketing Planning / Strategy

  • Online Customer Experience

  • Digital Analytics

  • Content Marketing

  • Search Engine Marketing (including Paid and SEO)

  • Social Media Marketing

  • Email Marketing

  • Digital Advertising

  • Building, Managing and Optimising Websites


Who’s your Digital Marketing trainer?

The course was designed by Ben Wheeler, a chartered marketer, entrepreneur and digital expert with over 20 years commercial experience. Ben has taught digital marketing from levels 3 to 7, has doctorate in the subject and has used his teaching and commercial experience to design this course specifically for his learners.


What have previous learners said?

We’ve had over 100 learners enrol on the course when we delivered it as a formal qualification, here are just a few comments made by past achievers.

“I’m almost half way through a Diploma in Digital Marketing with Gower Digital. It’s a blend of online learning with live tutorials (the latter being incredibly valuable). I work in marketing and this course has boosted my skills. It’s given me new knowledge, ideas and confidence. I would really recommend Gower Digital and it’s suitable for all levels – you just need a bit of enthusiasm and a commitment to learn. The Gower Digital team are fantastic and supportive too.” Lucy

What You Will Learn!

  • Understand Marketing Fundamentals
  • Understand The Essentials of Digital Marketing
  • Understand Digital Marketing Planning
  • Understand Online Customer Experience
  • Understand Digital Analytics
  • Understand Content Marketing
  • Understand Search Engine Marketing
  • Understand Social Media Marketing
  • Understand Email Marketing Essentials
  • Understand Digital Advertising
  • Understand CMS Websites

Who Should Attend!

  • Beginners or experienced needing a refresher