Predictive Analytics for Business - with Case Studies
Learn how to create important business insights through Predictive Analytics.
Description
This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn't delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. The following models are used: Linear Regression, Logistic Regression, Association Rules, K-means Clustering and Decision Trees. Through these practical case studies we generate actionable business insights!
What You Will Learn!
- Learn Predictive Analytics for Business
- Learn the various applications of Predictive Analytics in business
- Apply Predictive Analytics in business through the following cases studies: B2B Churn, Customer Segmentation, Direct Marketing, Market Basket Analysis
Who Should Attend!
- Business Professionals
- Business Analysts
- Others who are interested in Predictive Analytics