Retail Store Operations and Store Management
Opening a retail store is a serious affair and requires meticulous planning and detailed knowledge.
Description
This course is exclusively designed and prepared for those people who are interested in setting up a retail store. After the end of this course the reader will be able to understand Various Elements of Retail Store Operations, What is Store Design and Layout, What are Planograms, Responsibilities of a Store Manager, Purpose of Mannequins In Retail Stores, Factors Affecting Buying Decision of Customers etc.
The reader will definitely get the feel as if he/she is reading the course from inside a retail store because of the way it is designed. Good usage of graphics, images and sketches are value addition to this course. The designer of this course has put in more efforts in explaining the concepts like Floor plans, store design and layout. Additionally, the reader can also read other concepts like guerrilla marketing, impulse buying etc. This course also teaches you how and where to place the products in a retail store.
Why wait still! Hurry up and click on the buy button and start learning.
What You Will Learn!
- Explain the Various Elements of Retail Store Operations
- Explain What is Store Design and Layout
- Explain the Types of Floor Plans
- Explain What are Planograms
- Explain the Types of Visual Product Placement
- Explain the Role of Signage in Retail Stores
- Explain the Role of Coupons in Retail Marketing
- Explain What is Guerrilla Marketing
- Explain What is Impulse Buying
- Describe the Responsibilities of a Store Manager
- Explain the Purpose of Mannequins In Retail Stores
- Explain What is Up Selling
- Explain What is Inventory Management
- Describe Factors Affecting Buying Decision of Customers
- List Tips for Efficient Store Operations and Management
Who Should Attend!
- Business people especially retailers
- Business consultants
- Employees of retail stores
- Marketing Management Students