Sales Skills: Selling Ideas to Senior Leadership

Learn how to sell your ideas to investors, venture capitalists and C-Suite executives.

Ratings: 4.26 / 5.00




Description

Communication 503: Selling Ideas to Senior Leadership.  You have a great idea. How do you convince management - or outside investors such as private equity -  to invest in it? When you approach venture capitalists, how do you put your business idea - and the key word is "business idea" - in market terms as opposed to technical talk? You'll learn to sell the business idea, not the tech.

Companies are getting leaner and flatter, and the managerial chain between the technical folks and the decision-makers is getting shorter. As a techie, you MUST be able to “sell” to your ideas directly to leadership, both internal and external.  Engaging communication is essential in any type of sales situation, especially B2B (business-to-business).  You might not be the Account Executive, but you are part of the sales process.  In this seminar, we will use several real-world examples to help you develop the skills and perspective to communicate with director-level and C-Suite Level management.

This course is not a typical sales training, how-to-sell course or "how to pitch to venture capital" course, but it does have a lot of overlap with those topics.  You will learn how to focus and refine your ideas, understand what's important to all levels of an organization, and most importantly, understand THE BUYER!


What You Will Learn!

  • You will learn to be comfortable in front of your CEO.
  • You will understand the perspective of venture capitalists and investors.
  • You will learn how to craft an investor pitch deck.
  • You will learn the "Soft Skills" that can help you sell.
  • You will view your products and services from the customer perspective.
  • Sales Training shouldn't be limited to the sales staff. The folks who support the sale need training, too.

Who Should Attend!

  • This course is great for technical people who want to build great careers.
  • This course is designed for anyone who's job involves analyzing or presenting technical concepts.
  • This course is designed for technical specialists. Engineers, app developers, biochemists, statisticians and anyone else who has a technical background.
  • It's sales training for those who support your sale. The techies have a role, too!