Search Engine Optimisation: Grow Free Google SEO Traffic

Description

Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:

• Understand how Search Engines work, including crawling, indexing and ranking

• Identify the best links for your business and start a link-building campaign

• Avoid breaking Google’s rules

• Optimise your site for search (Technical SEO)

• Research and identify the best keywords for your business

• Identify the different elements of an HTML page and how they contribute to your performance

• Create Search Engine Optimised Content (On-Page)

• Track your performance using Google Search Console and fix errors

• Monitor your natural search performance

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:

• Ensure your site setup will maximise performance

• Select the right keywords for your business

• Create Search Engine Optimised content

• Launch a link-building campaign

• Optimise your business for local search

This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.

What You Will Learn!

• Understand how search engines work including crawling, indexing and ranking
• Learn how to use Google Search Console to monitor search engine performance and identify errors
• Research keywords the most appropriate keywords for which to optimise your site
• The importance of link building and link building strategies
• Local SEO: Driving traffic to your local business
• Monitoring keyword performance
• Black Hat and What Hat SEO. Avoiding falling foul of Google's rules
• Technical SEO: Configuring your website to maximise search engine performance
• On-Page SEO: How to write optimise content

Who Should Attend!

• This course is suitable people who are new to SEO (Search Engine Optimisation), but will also be of interest to website owners who are looking to improve their organic traffic.
• This course includes downloadable guides which are a great reference for sellers of all abilities.

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