Practical Search Engine Optimisation (SEO) no geek speak

SEO for ecommerce, bricks 'n mortar shops and premises, work-from-home freelancers, consultants and sole traders.

Ratings: 4.81 / 5.00




Description

Fiona's simple and practical manner make understanding the complex world of SEO easy to understand and implement. Using a variety of business examples and a variety of website platforms, this course is amongst the best available.

Step-by-step videos with screenshots, examples, explanations and demonstrations.

Core lessons include;

  • Keywords

  • Meta-Descriptions

  • Domain names and slugs

  • Heading One

  • Writing content for SEO

  • Images and SEO

  • Links

  • Optimisation writing tools for WordPress and non-WordPress websites

Elective lessons are;

  • SEO for online shops

  • SEO for bricks and mortar shops and premises

  • SEO for work-from-home freelancers, consultants and sole traders

Fiona has the (unique in this space) ability to explain complex matters in a simple way, enabling the participant to move forward from where they are at. I now have a way forward with SEO for my website. SEO for beginners is great value and practically focussed. Fiona's skills are very valuable in a space so crammed with "technonerds".

Alan Crocker, Please Yourself Travel

This course is best for small, local businesses who have a multi-page website and are willing, capable and committed to writing plenty of text on their site. It suits e-commerce websites, sites with several pages describing the services provided and/or businesses who are writing or intending to write blog or news articles.

What this course won't do

  • The course does not cover technical SEO in any great depth.

  • The course is not designed as a career pathway to obtaining work as an SEO specialist.

The course gives you a practical tips 'n tricks to optimise your site.

Businesses who have benefited from implementing the strategies outlined in this course include;

  • gift shop

  • exercise and fitness therapist

  • shoe shop

  • bodycare and healthcare business

  • construction supply business

  • finance broker

  • education counsellor

  • marketing consultant

  • travel consultant

What You Will Learn!

  • Find out what techniques to use to optimise a website for search engines like Google
  • How to use the SEO techniques on WordPress, Wix, Shopify websites or other website platforms
  • Understand what keywords (or search terms) are and how to use them on a website
  • Understand how images can be optimised for Google
  • Find out what a meta-description is, what makes a good meta-description and how to update it
  • Discover free online tools that will help optimise your website like a pro
  • SEO techiques especially suitable for online shops
  • SEO techniques especially suitable for bricks 'n mortar shops and premises
  • SEO techniques especially suitable for work-from home freelancers, consultants and sole-traders
  • Get great ideas for getting links to your website

Who Should Attend!

  • SEO beginners
  • Sole traders and small businesses who are willing and able to write about their products and services.
  • Admin or Marketing staff tasked with optimising their company's website
  • Especially good for websites with blog articles or multi-page websites
  • Especially good for e-commerce sites with lots of product categories