Hospitality Marketing & Pricing Secrets to Profit in 2021
Increase Profit on Vacation Rentals, Holiday Lets, & Small Hotels with Pricing & Hospitality Marketing Tips from Boostly
Description
When it comes to pricing, 95% of all hosts get this wrong. In 2021, you can't afford to make this mistake.
Now more than ever, it's essential to learn the hospitality marketing and pricing secrets you could be missing to turn a profit, and get future business on the books for your vacation rental, holiday let, bed and breakfast, or small hotel.
In this course, you'll have the opportunity to listen in on 5 private video lectures that have previously only been available to our membership community at Boostly Academy. Because founder, Mark Simpson, feels so strongly about encouraging direct bookings for short stay accommodation owners and small hotels all over the world, these lectures with helpful tips on pricing strategies are being shared with you to help your business thrive, even in 2021.
In this 5 part course you will learn how to:
Understand what Revenue Management is, and why it's important
Follow what outside factors actually control your pricing
Identify the most important numbers in your business data (KPIs - Key Performance Indicators)
Spot trends in seasonality in your business data when looking at occupancy and revenue year over year
Recognize hospitality marketing opportunities in your data so you can use them to your advantage
Complete an accurate competitive analysis / competitor set for your property
Grasp the importance of future bookings or "BOB" (business on the books)
Walk in the shoes of your guest, especially in the fragile market of 2021
Calculate how much it costs you to get one "head on a bed"
FINALLY see just why direct bookings are essential to increasing your profit (even if your OTA only charges 15%!)
Look at recovery trends from the last global recession to understand how this crisis may impact your own financial recovery
Pivot your business if needed, especially if you're typically dependent on international travel
Focus on a volume or "occupancy strategy" to get more "heads on beds"
Use your business data to guide you during times of low demand
Clearly communicate improvements you have made (such as added cleaning, touch-free entry, etc.) to reassure potential guests
REVIEWS
5*s If you own a hospitality business you owe it to yourself to get clued up with help from the best in the business. Mark & his team know their stuff and genuinely want to help you succeed. [K. Cole, Posted 6/10/20 on Trustpilot]
5*s Mark is an ace teacher of all tips and tricks to market your business. Highly recommended! [Liam Carolan, Posted 6/10/20 on Trustpilot]
5*s Implemented 1 tactic straight away and got nearly 200% ROI - Mark gives a lot of advice freely, with love and purpose. Part time legend.
[Mr. Hodson, Posted 6/11/20 on Trustpilot]
What You Will Learn!
- Understand the basics of Revenue Management in the Hospitality Industry & why it's important
- Identify the most important numbers in your own business data (KPIs - Key Performance Indicators)
- Follow which factors actually control how you should be pricing your property
- Complete an accurate competitive analysis / competitor set for your property
- Grasp the importance of future bookings or "BOB" (business on the books)
- Calculate how much it costs to get one "head on a bed"
- Finally see just why direct bookings are essential to increasing your PROFIT (even if your OTA only charges 15%)
- Recognize hospitality marketing opportunities within your own business data & use them to your advantage
- Understand what it means to walk in the shoes of your guest, especially during a fragile market like 2021
- Pivot your business if needed & use your business data to guide you during times of crisis or low demand, like 2021
Who Should Attend!
- Short Stay Accommodation Owners
- Self Catering Property Owners
- Vacation Rental Owners
- Holiday Let Owners
- Bed and Breakfast Owners
- Serviced Apartment Owners
- Hotel Owners
- Hotel Managers
- Hoteliers