SEO for Google's Search Generative Experience (SGE)

Description

Learn the secrets of Search Engine Optimization (SEO) tailored for Google's cutting-edge Search Generative Experience (SGE) with our comprehensive course. As the digital landscape evolves, staying ahead of the curve is crucial, and our course is designed to ensure that you master the nuances of SEO for SGE. From understanding Generative AI, how it works, and its limitations,  to the changes in ranking factors for SGE purposes, we cover it all.

Spearheaded by a multi-award-winning digital marketer, this curriculum is meticulously crafted to demystify the anxiety many marketers face with the advent of Google's SGE and the perceived threat to SEO traffic.

What will You Learn?

This comprehensive course delves into the three methods of optimising Generative AI models, an essential triad for modern SEO: Prompting, Tuning & Retrieval-Augmented Generation. We place a strong emphasis on the Most Important Factors for Ranking in Google's SGE.

The course discusses the process of influencing Google's SGE snapshot results, and the pros and cons of optimizing for Google's Search Generative Experience. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.

The course is designed around 5 specific goals:

1. Understand Generative AI - What is it, Types of Generative AI, Limitations & Example

2. Learn the methods of optimizing Generative AI models (LLMs)

3. Understand the most important Ranking factors for Google's Search Generative Experience (SGE)

4. Understand The Process of Influencing Google's SGE Snapshot results

5. Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience

Your Instructor

Constantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master's degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development.

Constantin's commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.

While addressing these key topics, the course prepares you to confidently navigate the changing SEO landscape, transforming your SGE apprehension into mastery. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.

Learn digital marketing with one of the most awarded digital marketers in the UK!

Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.

What You Will Learn!

• Understand Generative AI - What is it, Types of Generative AI, Limitations & Example
• Learn the methods of optimising Generative AI models (LLMs)
• Understand the most important Ranking factor for Google's Search Generative Experience (SGE)
• Understand The Process of Influencing Google's SGE Snapshot results
• Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience (SGE)

Who Should Attend!

• SEO Specialists
• Digital Marketers
• Online Marketers

TAKE THIS COURSE