SEO Simplified for Beginners: A Practical Approach to Rank
Beginner's Guide to SEO Success
Description
Do you want to learn Search Engine Optimisation (SEO)?
Are you struggling to get rankings and find reliable information online?
Working in digital marketing and want to take your skills to the next level?
We've committed to making this the most comprehensive SEO course you'll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.
Not only will you get an in-depth understanding of how search engines work but you'll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.
What does this course cover?
A framework approach to SEO: Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That's how you rank #1!
Technical SEO: We'll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.
Content SEO: You'll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.
Link building: Links are still one of the most important ranking factors in Google. We'll go through the details of different link-building strategies, tactics, and tools.
Who is this course for?
This course is for anyone, at any level of SEO from absolute novices to agency specialists looking to enhance their skill set.
Digital marketers
Agency staff
In-house marketers / SEOs
Bloggers
Copywriters
Business owners
Marketing strategists
What You Will Learn!
- In-depth keyword research tools and techniques to discover new opportunities
- How to optimise your on-page content to rank well in Google
- Research your competitors strengths and weaknesses
- An in-depth understanding of how search engines crawl, render and index websites
Who Should Attend!
- Business owners wanting to understand SEO
- Website owners that want to rank