Service Design Masterclass - Complete User Research Guide
Gain in-depth insights in how to conduct user research (incl. theory, techniques, cases, frameworks, and more).
Description
Welcome to "Service Design - Complete User Research Guide & Techniques"
Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you're an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.
Why User Research Matters
User research is the cornerstone of successful service design. By understanding your users' needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you're designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.
What Will You Learn
In our comprehensive course, you'll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:
Chapter 1 – Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today's competitive landscape.
Chapter 2 – User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.
Chapter 3 – Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.
Chapter 4 – Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.
Chapter 5 – User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.
Chapter 6 – Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.
Chapter 7 – Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.
Chapter 8 – Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.
Chapter 9 – Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.
Why Choose This Course?
· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.
· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.
· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.
· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.
Convinced? Enroll today!
Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don't miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.
What You Will Learn!
- 1. Service Design Introduction - Understand why Service Design is needed and how it helps businesses to survive and even thrive.
- 2. User research scope & question - Define the scope of your research and formulate highly accurate research questions.
- 3. Research planning - Plan and structure your research by correctly tailoring the research parameters to your scope.
- 4. Data collection methods - Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc.
- 5. User research deliverables - Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports)
- 6. Leverage deliverables - Acquire key insights into how user research deliverables can be further used in the service design process.
- 7. Case in point - Gain practical insights into 6 real-life user research cases.
- 8. Project time - Apply what you learned through a project
- 9. Stakeholder mgmt. plan - Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.)
Who Should Attend!
- Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
- Junior user researchers and service designers wanting to strengthen their knowledge.
- All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.