Specialist Certificate in Marketing Psychology
An accredited and certified specialized 8-module program for those interested in consumer behavior.
Description
The Specialist Certificate in Marketing Psychology course is our introductory training program to equip you with the necessary knowledge and skills to apply marketing strategies and consumer behavioral approaches in real world application.
This course provides students with a foundation in advanced psychology focused on business applications such as consumer decision-making, marketing, persuasion, attitudes, consumer personality, branding and branding strategies, and consumer behavior.
We focus equally rigorously on theory as we do practical application. The course teaches learners the theoretical and empirical foundations of marketing psychology model of human success, optimal functioning, how well-being is measured, as well as the irrational influence of human decision making in various contexts and settings.
In this specialist certificate program, participants will be introduced to the field of marketing psychology and will learn tools, practice, and applied strategies that support personal, organizational, and community productivity, performance, as well as well-being. Participants are taught how to apply marketing psychology in practice, as well as in other settings. Emphasis is placed on learning to use the marketing psychology practitioner model to specifically apply to solve real world problems.
This course is accredited and certified by:
1. Complimentary Medical Association UK (CMA UK).
2. International Practitioner of Holistic Medicine (IPHM UK)
3. Continuing Professional Development Certification Service UK (CPD UK).
Udemy Certificate and PSYREC Academy's E-Certificates
This course will award the Udemy Certificate. To gain the Psyrec Academy certified e-certificate, there will be an additional USD18 e-certificate fee.
To gain this e-certificate, please do the following:
1. Complete the Udemy course and gain the Udemy certificate.
2. Make payment of USD18 to us by emailing us at michael@psyrecacademy.org to request for the e-certificate invoice.
3. Screenshot payment proof and also the Udemy certificate, and email us the documentation to michael@psyrecacademy.org with your preferred name to be reflected in the e-certificate.
4. Allow 15 working days for the e-certificate to be emailed to you.
What You Will Learn!
- Describe key concepts of market segmentation.
- Determine the role of perception and personality in the marketing process.
- Determine the factors that motivate a consumer to purchase.
- Apply the process of consumer decision making
- Apply consumer-oriented marketing
- Explain how consumer psychology grew in parallel with the consumer society
- Define how social factors influence consumer behavior.
- Assess the importance of consumer psychology
Who Should Attend!
- Students looking for a scientific approach to studying wellbeing and anyone in a professional setting wanting to increase productivity and workplace management.
- Mature students, school leavers, graduates with either professional experience or post-graduate study experience
- Teachers
- HR, business or marketing professionals, entrepreneurs
- Consultants, health, mental health, or law professionals.