Store Design & Merchandising: maximize the retail space

Description

This course will give you tools and the basic techniques and knowledge to develop a retail design project.

With this course you will be able to start developing amazing store design from scratch or improving an existing one.

Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.
After this course you will never look at a store the same way again.

We will cover all subjects related to the store space and product placement, such as:

- Store design technics

- Analyze and integrate a brand's identity in retail

- The importance of impactful shopping experience in a digital era

- Develop a store layout and learn tactics to create sections

- Understand customer behavior and how to build a costumer flow in the store space

- How to choose fixtures to improve profitability

- Understand ergonomic's impact in sales

What You Will Learn!

• At the end of this course, you will be able to develop a store design project, either for your own store or a client.
• Learn key technics to become a confident store planner and designer.
• You will be able to integrate a brand's identity in a retail space
• Learn the most effective way to build costumer flow trough the space in order to improve sales
• Understand the principles needed to create a impactful and inspiring shopping experience
• I will teach how to apply ergonomic techniques to improve the consumer's perception of value
• Learn to create a profitable layout by choosing the best fixtures
• I will learn how to achieve a balance between creativity and logistical needs in retail

Who Should Attend!

• Retailers who need better tools to help them make daily decisions in their retail business
• People who want to acquire more skills for career growth opportunities
• People who are curious about the store design for personal knowledge

TAKE THIS COURSE