Increase sales through testimonials
How to Use Testimonials to Open Doors to New Customers
Description
What is the most important factor influencing prospects to buy your product or services?
Testimonials! Testimonials help us build Trust, then build Sales
By utilizing stirling testimonials (reviews or comments from your best clients) in text, audio and or video format in your social media, and various web properties, you change your sales pitch into an influential, unbiased third party endorsement for your services and product.
Good-bye Buyer Reluctance
Adding testimonials is probably one of the easiest ways to improve your conversions, and a good testimonial can produce more profitable results than most sales copy you could write.
Three Key Benefits include:
Shorten your Sales Cycle
Increase your Sales per Transaction
Increase your the price per unit sold
What makes testimonials so powerful as a selling tool?
Testimonials build trust. When your clients rave about the results your product/service has brought them, they're telling your prospects that you are the answer to their problem(s).
Testimonials aren't "salesy." Since reviews aren't in your "voice", testimonials stand out in your messages as candid and unbiased stories of what you are about.
Testimonials overcome skepticism. A good review convinces even your most negative prospect that your product or service does what you say it does -- and can work for them, too.
This course is fully supported by Michael Ballard and Scott Paton. It's the perfect course if you want more sales and happier customers/clients by attracting the best prospects through the best use of testimonials.
We guarantee it!
Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior.
Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest (an American broadcaster) gets paid to promote Ford products. Companies that pay celebs to tweet for them subscribe to the Malcolm Gladwell theory of influence.
Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated, "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements.
In this Udemy Testimonial Secrets course, you will learn:
How to find the perfect testimonial for your product or service
The best way to gather highly valuable testimonials for your product or service so your prospects are dying for more
How to go about properly editing your testimonials so that they look professional
A whole list of testimonial strategies that will get you massive results straight away.
And a whole lot more.
With a 30 day money back guarantee, if you're not getting the results I'm promising you then the refund is yours, no questions asked. You have absolutely nothing to lose and everything to gain.
What You Will Learn!
- Get expert testimonials easily
- Use their testimonials effectively to increase your sales
- Discover the best ways to get Testimonials
- Tie any sales issue's solution to a testimonial
Who Should Attend!
- All businesses
- All entrepreneurs who want more credibility
- Authors
- Podcasters
- Speakers
- Coaches