THE FINE ART OF BRAND POSITIONING

Learn the skills of building a powerful brand positioning using easy steps.

Ratings: 4.19 / 5.00




Description

Welcome to the course on Fine art of brand positioning. Building a brand is like building a masterpiece. It needs passion, craftsmanship and knowledge.

A good brand positioning should have two components - rational and emotional. In other words, it should appeal both to the “head” and the “heart” of consumers

In this short course on ‘The Art of brand positioning’ we will understand 4 key things:

  1. What is brand positioning and why it is important?

  2. An easy and step by step process that will help you position any brand, irrespective of whether you are in a product based or a services based industry

  3. Understand how brands have implemented these concepts through real life examples and case studies from different industries

  4. Three tool-kits that will be your step by step guide for brand positioning and you can use them to build any brand from scratch.

For your interest, there is 30 day money back guarantee so there’s no risk.

I genuinely believe that the case studies and models shared as a part of this course will help you build a compelling brand positioning and make your marketing strategies much more robust.

What You Will Learn!

  • In this course you will learn the art of positioning a brand through an easy step by step process; you will learn what it takes to create a strong brand and strategies that you can apply.
  • Secondly you will learn how to understand consumers better and steps in identifying the right set of consumers that will make the business profitable.
  • And finally this course will teach you, what to do in case you have an existing brand which is losing popularity because of other newer brands in market. What steps to take and how to stay relevant to consumers and not lose market share.

Who Should Attend!

  • Brand managers working in different industries
  • Marketing communications manager who is building communication campaigns
  • Business leaders who are involved in strategic brand level initiatives
  • Entrepreneurs striving to build a brand from scratch
  • Client servicing, creative and strategy team of an advertising agency