The retail design approach for the best shopper experience

Description

This course will take you on a journey that starts by stepping back and asking yourself many questions related to the brand, its features, its needs, its future strategies, its marketing strategies, its selling style and its customers browsing approach so to have a complete picture before you start. This step is crucial for the future of any retail design execution as defining the fundamental framework first is where you can start create magic and the best shopper experience.

You will then be taken through every single step of the customer’s experience so that you are addressing all rational and emotional features, and you have a full understanding in how to inform, attract, tease and help them throughout their journey within any store environment. Each step is described with examples from different industries and is completed with a precise check-list you will always be able to look back at, at the end of each section.

At the end of the course, you will have a perfect understanding of the shopper experience so to be able to create the perfect façade, windows, entrance, zoning, furniture, cashier, colour palette, materials selection, sound and branding etc., for any client and for any business.

What You Will Learn!

• At the end of this course, you will have a complete understanding of all the questions to ask yourself before starting any sort of retail design project.
• Learn all the steps of the customer journey, and will receive precise check lists for each of them.
• Learn to view retail design with a holistic approach, comprising of scent design, materials, colours, and music, so to awaken all of the senses.
• Learn how to understand a Retail Calendar and how to apply the brand’s events, promotions and key messages into the store experience.
• Learn about the numerous rules of zoning so to offer the best browsing experience in any sort of store configuration.
• Learn to apply the visual identity, with various means, so customers immediately recognize a brand which will give them confidence to continue their journey
• By the end of this course, you will be armed with all the tools to create a perfect retail design with a truly pleasurable way to approach it

Who Should Attend!

• Retailers and Retail Organizations who want to understand the features of a perfect shopper experience, in any location and for any sort of product.
• Experienced people in the field of architecture, design, visual merchandising, marketing and retail marketing willing to acquire more skills, competences and a precise to do list for their future jobs.
• Entrepreneurs with a vision and the will to better understand and interact with consultants in the field.

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